Updated Logo
Bozeman Optical original signage and Avant-garde store front.
Project Design Notes
The goal of this project was to take the original logo and simplify some elements to give it a more modern, refined and elegant look. The owners wanted to keep elements of the original logo, as it is a very well known and established optical shop in our town. My challenge was to translate that into a newer version of itself.
In order to work with what was there and be able to translate it properly, I had to find out what I didn't like about it, (see store front photo below). For example the letters had multiple outlines, there were too many horizontal and vertical lines framing the wordmark, and the blue color that represented the glasses on the 'O' and 'P' added a third color for printing. I wanted to give the logo more options for using on print materials and websites, with 1 color and 2 color options. I used an updated Futura PT font, cleaned up the tracking in the wordmark and gave the 'O' and 'P' two diagonal lines to represent glasses. I also came up with an abbreviated logo for custom printing on chocolates and more. I chose black and metallic copper print colors, that I believed would elegant and modern.
After landing on a logo, I moved on to designing print materials and redesigning their website. I was able to use one of my favorite local printers, Advanced Lithography, for the in store print materials. They did a bang up job and the clients were happy with the final outcome, making this a successful project.
Bozeman Optical has a gorgeous Avant-garde store front. The front signage shows the original logo, that was redesigned for the website and in-store print materials.